IBW Bash Gold Sponsor Highlight: BabyBjörn


BabyBjörn is a Swedish family-owned business started in 1961 by Björn and Lillemore Jakobson. Their mission is to develop good, functional, and safe products for babies and toddlers while providing parents with good information.

Their first baby carrier, Hjärtenära (meaning “Close to Heart”), was released in 1973, giving parents in Europe the means to carry their babies safely on their chest.  Interestingly, BabyBjörn was one of the first companies to feature Dads in their ads in the 1980’s!


BabyBjörn has come a long way since their first carrier design. While still most known for their Original carrier, they added two new ergonomic designs-the One and the We-in 2013.  The BabyBjörn One and We are great carriers offering ergonomic support for newborns through toddlers up to 15 kg (about 33 lbs). They both offer newborn facing in (without an insert!), older baby facing in, and back carrying. The One offers facing out as well.  All carriers made by Björn offer mesh and cotton offers and the One was recently released in an outdoors option (it’s really neat!).

My absolutely favorite aspect of these carriers is how easy they are to put on and off.  While the buckles on the We and One are different from the original, they are all extremely easy to get on and off. People with limited mobility in their hands oftentimes have extreme difficulty working buckles on most soft structured carriers but the buckles on the We and One can both be released with a single hand. Additionally, the waist strap “buckle” is more like a clip and doesn’t need much tensile strength at all.

Of course, BabyBjörn offers so much more than baby carriers! They carry everything you could possibly need for the baby and toddler stages from bouncers and cribs to potties and everything in between. If you’re in the market for any baby products, check them out; I can say that we absolutely loved their potty chair!

BabyBjörn has graciously donated a Björn One carrier plus accessories for International Babywearing Week! We know whoever is lucky enough to win it will love this great carrier!  Please check out their website to see what they have to offer and give them a like on Facebook to thank them for their generous donation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s